Simple and Effective
Content is the best way of marketing your product or service. Content is created to share stories, deliver messages and connect with your audience.
What is Content?
Content is a piece of information designed to be consumed. Videos, Photos, Text, Statistics and much much more. These mediums can be mixed and used to create content which can then be distributed to your audience for consumption.
Where is Content?
Content in this day and age is everywhere. Billboards, Posters, Movies, Magazines, Social Media, Websites, Emails and more!
What is the difference between content and an advert?
Content is unlimited and always evolving, the key difference between content and a simple advert is its ability to be consumed. Content tells stories, displays action and engages our audience. Adverts simply give our audience the ability to contact us or take a sale to the next step. A well balanced campaign uses both content and adverts to engage and convert potential leads.
Why should I be content marketing my business?
Marketing is the act of delivering a message. The human brain is an amazing that stores an overwhelming amount of information on a regular basis. So how do we beat the odds and become one of those strands collected that is retained and remembered?
We tell stories in easy to digest mediums. Short snippets with some big pictures. A Facebook post here, followed up with a video, some photographic evidence and maybe even an in depth article or customer stories on your website for those truly invested in your brand, an e-mailer with a snappy subject line and all of a sudden over some time you are building a relationship with your target market.